Return on learning (ROL) is a key measure for organisations and illustrates the impact and effectiveness of learning initiatives in making a real contribution to business success. A robust and proactive measurement strategy is important to capture the data you can use to calculate ROL, however up front you need to design a programme that drives value for the individual and the organisation and impacts the key business metrics. Having designed solutions for our clients for the past ten years I am often asked for tips for maximising return on learning investment (ROL) and so thought I might share my own top ten:
- ROL takes time. Recognise that individual learning and resultant behaviour change is often a slow process. You need to create context, ignite the learning, provide opportunities to; act, explore, reflect and then evaluate, socialise and integrate – this does not happen in a single event or session and requires an engaged learner.
- Clarify Business Impact: Know and understand the business issue(s) you want to impact; use it as an ‘anchor’ and create a measurement and communication strategy around it. Then actually execute that strategy!
- Know your Audience: Review any generational, regional and cultural differences with regard to learning; preferences, support and application and take account of these in your learning design.
- Align around Value: Find opportunities to build and sustain alignment with all stakeholders (Learners, Line, Sponsors, SME’s etc.) around the business and learning context and clarify the value of the learning experience for stakeholders and the business. This keeps the focus firmly on ROL for the individual and the organisation.
- Engage Early: Engage learners and stakeholders early through sharing stories and providing opportunities for dialogue and feedback—use this to create positive momentum for the ROL.
- Engage the Line: Encourage line coaching prior to any event to help focus learning on real priorities and personalise the learning experience. Engage line in the development and ownership of the measurement strategy.
- Blend the Journey: Build capability through creating an appropriate blend of experience over time in a way that stretches and challenges the learners – create a learning journey that engages all stakeholders and respects their needs and realities.
- Think outside the Event: Provide opportunities and support for learners to collaborate outside of the event to socialise, share and get feedback on their learning experience.
- Build a community: Encourage development of a learning community to curate and share best practice, e.g. an internal collaboration site or a regular reconnect webinars. This dynamic social database can really help to sustain the ROL
- Structure informal learning: Sustain the learning experience through intentionally structuring application of learning in the workplace. This is where you activate your ROL
What might you add or change in this list? Do you have your own top ten? Share with us in the comments or join the conversation in our LinkedIn Group.