Instagram is evolving from a picture-sharing platform to include another place to shop. Brands have been able to make stoppable posts, and now influencers can too directly through their Instagram feed. With the hopes of generating millions of dollars in new revenue, Instagram will take a cut of every sale made through its platform.
Our View: Influencer marketing can build trust, drive engagement, website traffic, and conversions, and the best influencer marketing campaigns target the right influencers. Influencers are social media personalities with a large following that they earned by sharing engaging content. Targeting the right influencers starts by defining the goal for your marketing campaign. For example, if you want to increase brand awareness, look for top influencers with massive reach. However, if you are looking to drive conversions, try targeting a mix of top, mid-level, and micro-influencers across various relevant niches. If increasing brand sentiment is your top priority, select influencers known for their honest and authentic content. Further Reading >
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Navigating national security in the global economy is becoming increasingly complex. The Committee on Foreign Investment in the United States (CFIUS) has the jurisdictional authority to review certain foreign investment transactions and sits at the intersection of U.S. national security and trade policy. The Foreign Investment Risk Review Modernization Act (FIRRMA) was signed into law in August of 2018 as a bipartisan effort to update and strengthen CFIUS and address the evolving threats relevant to protected data, cybersecurity vulnerabilities, dual-use technologies with civil-military fusion, intelligent (information) warfare, real estate, and global supply chains. “Savvy global investors will be well-versed in these ongoing shifts and the respective risks and opportunities they create, keeping an eye on CFIUS and the other foreign investment regulations that continue to develop,” writes John Lash a Principal at Control Risks, the global specialist risk consulting firm.
Our View: When leaders take measured risks that boost innovation and maintain security, they manage the delicate balancing act that takes practice. The best way to practice is through talent development. Invest in your employees and prioritize teaching communication and interpersonal skills. Technical know-how is only as good as it can be communicated. Risks can only be mitigated when they are understood. Further Reading >
Related AchieveForum Content: Adapting to Constant Change, Adaptive Planning, Bridging Strategy to Outcomes, Collaboration Skills, Dilemma Management, Influencing Outcomes Through Others, Listening in a Hectic World
Uber has been used to disrupting the transportation market, and it’s disrupting the I.P.O. market and causing more caution in it. Uber raised $8.1 billion from its I.P.O., but the ride sharing company’s first day of trading on the New York Stock Exchange began with a drop and its stock closed down 7.6 percent.
Our View: Managing expectations is a leadership skill that can help you and your team accomplish more. Frequent, organized, and directed communication is required to set the right expectations whether it’s for a task or a long term project. Managing expectations also means checking your assumptions. The best way to check your assumptions is to label them by asking the right questions. A great example question that almost always applies is “When is the deliverable meant to be completed?” Further Reading >
Related AchieveForum Content: Adapting to Constant Change, Adaptive Planning, Connecting People to Strategy, Making Strategy Work, Problem-Solving Results: Solutions, Improvements, and Innovations
Over 40 states in the U.S. have filed a lawsuit accusing pharmaceutical firms of artificially inflating the cost of common medicinal drugs. A lawsuit that alleges that as many as 20 companies have been involved in fixing prices for over 100 drugs was recently filed by William Tong, Connecticut’s Attorney General. Teva Pharmaceuticals, one of the accused firms, denied any wrongdoing.
Our View: Ethical leaders share some common characteristics. They know their company’s values and their own personal values, and they set the tone by being an excellent role model. Ethical leaders also know that they can’t do it alone, and they seek advice when dealing with ethical dilemmas. Further Reading >
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With more than 250,000 copies of his books sold worldwide and his prints going for tens of thousands of dollars, the British photographer Jimmy Nelson captures subjects in some of the world’s most remote wildernesses. Nelson said his motivation “is to iconize fragile and remote, disappearing cultures and tribes, and put them on a pedestal. And to look at them in a way that we look at ourselves and we regard ourselves as being important.” His “Homage to Humanity” is a traditional photo book that also includes codes readable by a corresponding digital app that links to interviews, films, audio, and more information about each picture.
Our View: The digital and the real world are colliding in new and exciting ways at an exceedingly quick pace. Augmented reality (unlike the virtual reality of computer-generated environments to interact with) adds to the reality you would ordinarily see rather than replacing it. A form of augmented reality has been around for years, such as the heads-up displays in many fighter aircrafts in the 1990s that would show information about the attitude, direction, and speed of the plane. As books, museums, and classrooms embrace augmented reality technology, learning becomes more interactive and in many cases, more memorable as well. Further Reading >
Related AchieveForum Content: Activating Change, Leading Innovation: From Concept to Customer Value, Making Collaborative Decisions